Author: poppanew

  • Robert Redford, actor and environment activist dead at 89

    Robert Redford, actor and environment activist dead at 89

    Robert Redford, actor, director, and lifelong environmentalist, leaves behind a legacy of art in service of the Earth

    The post Robert Redford, actor and environment activist dead at 89 appeared first on Green Prophet.

    Robert Redford, actor, director, and lifelong environmentalist, leaves behind a legacy of art in service of the Earth

    Robert Redford, actor, director, and lifelong environmentalist, leaves behind a legacy of art in service of the Eart

    Robert Redford — Oscar-winning director, founder of the Sundance Institute, and one of America’s most loved actors and influential environmental advocates — died on September 16, 2025, at his home in Utah. He was 89. News of his death was confirmed by multiple outlets.  Redford leveraged his worldwide fame to protect wild lands, accelerate climate action, and fund storytelling that moves people to care about the planet. In short, a true Green Prophet.

    Below are five of his biggest environmental causes and achievements—each documented by reliable sources.

    Longtime NRDC trustee and voice for climate action

    Redford served for decades as a trustee of the Natural Resources Defense Council (NRDC), using that platform to press for clean energy, clean air, and conservation. He opened NRDC’s groundbreaking “green” headquarters in 2003 and addressed UN climate ministers in 2015, urging faster action. He received multiple conservation honors, including the Audubon Medal (1989). The film above was produced and screened for the UN event.

    Co-founding The Redford Center to fund impact storytelling

    In 2005, Redford and his son James co-founded The Redford Center, a nonprofit that produces and funds films and campaigns to drive environmental progress. The Center’s short “Robert Redford’s Environmental Legacy” premiered during the Paris COP21 events, highlighting his belief that art and nature together can change the world.

    Good film has the power to change the world. See Woody Harrelson on regenerative agriculture.

    Protecting Utah’s public lands and sacred places (Bears Ears)

    Redford was a fierce defender of the American West, partnering with Tribes and local communities to safeguard Bears Ears and other landscapes. He publicly urged federal leaders to designate and then protect Bears Ears National Monument.

    Early, effective opposition to a Utah coal plant

    In the 1970s to 80s, Redford helped lead opposition to a coal-fired power plant proposal near his Sundance home and in the Kaiparowits region. The fight became a defining early win for conservationists—so prominent that some locals burned him in effigy.

    Elevating independent voices through Sundance

    By founding the Sundance Institute and Festival (1981), Redford created the world’s most influential incubator for independent film—amplifying environmental narratives and careers that changed culture. His broader public service was recognized with the U.S. Presidential Medal of Freedom in 2016.

    Across five decades, Redford fused art, advocacy, and institution-building: NRDC trustee and national climate voice; co-founder of an environmental media nonprofit; steadfast defender of public lands; an early, successful opponent of local coal development; and creator of Sundance, which gave countless environmental stories a stage. These contributions sit alongside his film achievements (Ordinary People, A River Runs Through It, All the President’s Men) and national honors. May more people be inspired by legends like Redford and may his family be comforted in this difficult time.

     

    The post Robert Redford, actor and environment activist dead at 89 appeared first on Green Prophet.

  • How artificial intelligence can stop grid cyber-attacks and over-load

    How artificial intelligence can stop grid cyber-attacks and over-load

    A  team of scientists say they can predict attacks and blackouts, making the grid more resilient –– and they are using AI.

    The post How artificial intelligence can stop grid cyber-attacks and over-load appeared first on Green Prophet.

     

     

     

     

     

     

     

     

     

     

     

    AI could be the key to protecting our solar-powered future — making grids smarter, safer, and resilient against blackouts and cyberattacks.

    Elon Musk has been saying it for years and it’s something that solar power pioneers already know: the sun has enough energy to power all of our energy needs. The problem is limited not only by making sure that people get the technology to harvest the sun on solar panels, but in cities and urban centers one of the biggest issues is storage and what to do with a surplus of energy when the sun shines? Consumers and businesses, when they can, typically shoot back the energy to the grid where they earn money or credits for what they’ve contributed.

    But electricity grids can’t always handle excessive or varying amounts of energy. It’s a complicated switchboard that can be overloaded during extreme heat waves when everyone turns on their air conditioners. Energy managers want to make the grids most efficient and mixed with the least carbon intensive energy sources, but how? And what about cyber attacks that can bring down an entire nation’s power like what happened in Spain and Portugal this year. A  team of scientists say they can predict attacks and blackouts, making the grid more resilient –– and they are using AI.

    Related: Maria Telkes, solar over and solar home energy pioneer

    Researchers at Sandia National Laboratories have developed brain-inspired AI algorithms that detect physical problems, cyberattacks and both at the same time within the grid. And this neural-network AI can run on inexpensive single-board computers or existing smart grid devices.

    Sandia National Laboratories cybersecurity expert Adrian Chavez, left, and computer scientist Logan Blakely work to integrate a single-board computer with their neural-network AI into the Public Service Company of New Mexico’s test site. This code monitors the grid for cyberattacks and physical issues.

    Sandia National Laboratories cybersecurity expert Adrian Chavez, left, and computer scientist Logan Blakely work to integrate a single-board computer with their neural-network AI into the Public Service Company of New Mexico’s test site. This code monitors the grid for cyberattacks and physical issues.

    “As more disturbances occur, whether from extreme weather or from cyberattacks, the most important thing is that operators maintain the function and reliability of the grid,” said Shamina Hossain-McKenzie, a cybersecurity expert and leader of the project. “Our technology will allow the operators to detect any issues faster so that they can mitigate them faster with AI.”

    The importance of cyber-physical protection

    The Ivanpah Solar Power Facility, a $2.2 billion concentrated solar plant in California, was once hailed as a breakthrough in renewable energy. However, it underperformed, requiring natural gas backup and failing to meet energy production targets. Pacific Gas & Electric canceled its contract early, citing cost concerns, putting the plant on track for closure. Despite its financial struggles, Ivanpah provided valuable insights into large-scale solar thermal technology.

    Solar energy installation in Californian desert

    As the United States adds more smart controls and devices to the grid, it becomes more flexible and autonomous but also more vulnerable to cyberattacks and cyber-physical attacks. Cyber-physical attacks use communications networks or other cyber systems to disrupt or control a physical system such as the electric grid. Potentially vulnerable equipment includes smart inverters that turn the direct current produced by solar panels and wind turbines into the alternating current used by the grid, and network switches that provide secure communication for grid operators, said Adrian Chavez, a cybersecurity expert involved in the project.

    Because the neural network can run on single-board computers, or existing smart grid devices, it can protect older equipment as well as the latest equipment that lack only cyber-physical coordination, Hossain-McKenzie said.

    Related: Could AI save Ivanpah from shutting down?

    “To make the technology more accessible and feasible to deploy, we wanted to make sure our solution was scalable, portable and cost-efficient,” Chavez said.

    The package of code works at the local, enclave and global levels. At the local level, the code monitors for abnormalities at the specific device where it is installed. At the enclave level, devices in the same network share data and alerts to provide the operator with better information on whether the issue is localized or happening in multiple places, Hossain-McKenzie said.

    Several single-board computers with Sandia National Laboratories’ neural-network AI connected into the Public Service Company of New Mexico’s test site. The Sandia researchers are testing how well the code can detect cyberattacks and physical issues in the real world.

    Several single-board computers with Sandia National Laboratories’ neural-network AI connected into the Public Service Company

  • Are you tangled up in climate conflict, because your job depends on it? New study

    Are you tangled up in climate conflict, because your job depends on it? New study

    Plenty of European and American architects are piling on to say that Neom, in Saudi Arabia is a sustainable idea. They make a fortune doing it. Al Gore warned in An Inconvenient Truth: “We are witnessing a collision between our civilization and the Earth.” That collision is fueled not just by carbon but by entrenched […]

    The post Are you tangled up in climate conflict, because your job depends on it? New study appeared first on Green Prophet.

    The first property is tailor-made for active adventure. The deconstructed design ascends the walls of the wadi like a staircase, its structure effortlessly tracing the topography with minimal disturbance of the terrain's natural lines. Its unique location, folded into the cliff top and valley sides, lends itself to those seeking rock climbing and other high-octane experiences in the surrounding area.

    Plenty of European and American architects are piling on to say that Neom, in Saudi Arabia is a sustainable idea. They make a fortune doing it.

    Al Gore warned in An Inconvenient Truth: “We are witnessing a collision between our civilization and the Earth.” That collision is fueled not just by carbon but by entrenched interests that benefit from the status quo. A new study in Environmental Science & Technology Letters shows how corporate capture—the ability of industries to shape the very institutions meant to regulate them—remains one of the greatest obstacles to solving the climate crisis.

    First studied in the 1940s, corporate capture has been documented across sectors from fossil fuels and chemicals to food, tobacco, and pharmaceuticals. The new research, led by Professor Alex Ford of the University of Portsmouth and the International Panel on Chemical Pollution, warns that without reform, capture will obstruct efforts to address what the UN calls the triple planetary crises: climate change, biodiversity loss, and chemical pollution.

    Ford describes a subtle but systemic web of influence: those tasked with protecting people and the planet can become entangled—sometimes unknowingly—in a web where funding, data, and decision-making are steered by vested interests. These strategies do not always look like outright corruption; they are often subtle, systemic, and deeply embedded.

    A new study led by the International Panel on Chemical Pollution (IPCP) has investigated how corporate industries influence individuals, organisations or governments to not act in the best interest of the environment and human health.

    A new study led by the International Panel on Chemical Pollution (IPCP) has investigated how corporate industries influence individuals, organisations or governments to not act in the best interest of the environment and human health.

    Examples range from “Frackademia,” where universities accept fossil fuel research dollars, to pesticide companies sponsoring scientific conferences, and museums criticized for partnering with oil companies. Adam Werbach, once the youngest-ever president of the Sierra Club, famously left mainstream activism to work with Walmart in the 2000s. His shift illustrated how corporate partnerships—even well-intentioned ones—can blur lines between advocacy and business interest.

    In 2011, the MIT Energy Initiative (MITEI) released The Future of Natural Gas, which stated that “natural gas provides a cost-effective bridge to a low-carbon future” and supported the exporting of liquified natural gas. A major sponsor of the report was the American Clean Skies Foundation, founded and chaired by Aubrey McClendon, CEO of the nation’s No. 2 gas producer Chesapeake Energy.

    It is common for the New York Times, a prominently left-wing, liberal newspaper, to accept full page ads on how Saudi Arabia and Saudi Aramco are leading the renewable energy transition, while Aramco is the largest oil and gas producer in the world.

    Jeanne Mortimer, the Dianne Fossey of sea turtles. She changed everything in the Seychelles.

    Jeanne Mortimer, the Dianne Fossey of sea turtles. She changed everything in the Seychelles.

    And in the Seychelles, Green Prophet has reported how even conservation groups meant to safeguard biodiversity, such as those monitoring Assomption Island near Aldabra Atoll, were appointed by the government itself. This raises a structural conflict of interest: when the very institutions charged with protecting nature are chosen by political actors who also approve destructive resort developments, their independence is compromised.

    The study catalogues the recurring tactics industries use: watering down environmental laws, suppressing or delaying critical research, funding NGOs or cultural institutions to soften messaging, and using media platforms to amplify denial or disinformation.

    Not all ties to industry are damaging, the authors note. The private sector has played an important role in developing innovative technologies and supporting environmental initiatives. But involvement must be transparent, accountable, and free from conflicts of interest that undermine wellbeing.

    The IPCP researchers recommend stronger conflict-of-interest policies, transparent disclosure of funding, and training for students in environmental sciences to spot disinformation and influence tactics.

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  • The Future of Local SEO in the Age of AI with David Hunter

    The Future of Local SEO in the Age of AI with David Hunter

    The Future of Local SEO in the Age of AI with David Hunter written by John Jantsch read more at Duct Tape Marketing

    Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews David Hunter, CEO of Local Falcon and Epic Web Studios, to explore the rapidly evolving landscape of local SEO. With over 15 years in digital marketing, David brings a grounded and tactical perspective on how businesses […]

    Why AI Is Reshaping Every Stage of the Buyer’s Journey written by John Jantsch read more at Duct Tape Marketing

    Listen to the full episode:

    Episode Overview

    In this solo episode of the Duct Tape Marketing Podcast, marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey. He revisits the foundational concept of the Marketing Hourglass and explores how every stage—from awareness to referral—requires fresh thinking in a world where AI tools are now a part of the everyday buying process.

    About John Jantsch

    John Jantsch is a veteran marketing strategist, speaker, and author of several bestselling books including Duct Tape Marketing, The Referral Engine, and Marketing Rebellion. As the founder of Duct Tape Marketing, John has been guiding small businesses and marketing professionals for decades through proven, strategic marketing systems. His focus is on practical, sustainable marketing strategies that build trust and grow businesses.

    Key Takeaways

    • AI is changing how customers research, evaluate, and make purchasing decisions.
    • The traditional linear buyer journey is obsolete; today’s buyers bounce among touchpoints.
    • The Marketing Hourglass—Know, Like, Trust, Try, Buy, Repeat, Refer—is more relevant than ever, but each stage must be adapted for today’s AI-savvy buyer.
    • Content must become answers; modern SEO prioritizes question-based queries over keyword ranking.
    • Self-service and frictionless buying options are critical, but human touchpoints like real stories, community, and personalized experiences are irreplaceable.
    • Businesses must test and re-map their customer journey based on how AI tools are impacting buyer behavior.

    Highlight Quotes

    “Buyers are using AI just as much as marketers—what does that mean for how your content shows up during their research?”

    “AI is not just another tactic—it affects the entire marketing system.”

    Great Moments and Timestamps

    • 00:00 – Welcome and episode theme: the evolved buyer journey
    • 02:30 – Why marketers focus too much on tools and not enough on how buyers are using them
    • 05:40 – Reintroducing the Marketing Hourglass as a flexible customer journey model
    • 09:22 – How AI interrupts and reshapes journey stages like know, like, and trust
    • 12:00 – Recommendation engines and the rise of self-service experiences
    • 15:10 – The need to rethink SEO: focus on questions, not keywords
    • 19:52 – Combining digital efficiency with emotional, human-centered marketing
    • 24:30 – Final thoughts: the journey is already changing—are you adapting?

    Additional Resources

    Join the Conversation

    How are you adapting your marketing strategy for AI-driven buyers? Share your thoughts in the comments or reach out to John directly at john@ducttapemarketing.com.

  • How to Stay Visible in the AI Search Era

    How to Stay Visible in the AI Search Era

    How to Stay Visible in the AI Search Era written by John Jantsch read more at Duct Tape Marketing

    Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, I interviewed myself—John Jantsch—on a topic that’s reshaping the foundation of online marketing: search visibility in an era dominated by AI search, zero click searches, and evolving Google search behaviors. Search engine optimization (SEO) is no longer about simply […]

    The Future of Local SEO in the Age of AI with David Hunter written by John Jantsch read more at Duct Tape Marketing

    Listen to the full episode:

    Episode Summary

    In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews David Hunter, CEO of
    Local Falcon and
    Epic Web Studios, to explore the rapidly evolving landscape of local SEO.
    With over 15 years in digital marketing, David brings a grounded and tactical perspective on how businesses can thrive amidst the rise of
    AI-generated search overviews, shifting consumer behavior, and proximity-based visibility.

    They dive into topics like AI Overviews, how tools like ChatGPT and Google’s generative AI are reshaping local search, and what multi-location
    brands and small businesses alike need to prioritize to stay competitive. If you’re wondering how to future-proof your local SEO strategy, this one’s for you.

    Key Takeaways

    • 00:34 – AI Overviews Are Reshaping Search: Google is becoming the answer, not just the index. This change is reducing click-throughs but offers new opportunities for visibility.
    • 03:00 – The Shift to Conversational Search Behavior: Consumers—of all ages—are adapting to natural language searches. “Best plumber near me who can come today” is the new normal.
    • 05:27 – Proximity Still Matters—but Less Than You Think: Local Falcon’s study of 60,000+ queries shows authority and relevance are overtaking proximity in AI-based local search results.
    • 08:26 – Understanding AI’s “Best” Results: Tools like ChatGPT may pull from obscure or outdated sources. Local Falcon helps identify which directories and citations are influencing those results.
    • 13:09 – What Should Local Businesses Be Doing Differently? If you’re doing SEO ethically, not much changes—but content structure and clarity become essential.
    • 14:37 – Ask AI What It Knows About You: Literally query ChatGPT about your business to see how it understands your brand and services.
    • 15:35 – Structure Your Content for AI Comprehension: Use clear formatting, bite-sized paragraphs, FAQs, and schema markup to enhance visibility in AI-generated answers.
    • 17:54 – Multi-location SEO Strategy: Brands with many locations have more visibility chances, but need consistency and brand clarity across each location.

    Connect with David Hunter