Adidas wanted to sell one shoe. Then it stepped into a global culture war
- Posted on September 11, 2026
Adidas Israel featured amputee runner Shalev Biton in its Single Shoe campaign, designed to let people who need only one shoe buy one instead of a pair. The local campaign has since sparked international boycott calls and an apology from Adidas.
The post Adidas wanted to sell one shoe. Then it stepped into a global culture war appeared first on Green Prophet.
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