Who Narrates the Narrative at TEDx? Greenwashing in Iranian Architecture’s Spotlight

The TEDxOmid Architecture event in Tehran promised sustainability and social justice but revealed deep contradictions between its rhetoric and reality. This in-depth report exposes how Iran’s star architects—linked to commercial tower projects and weak environmental accountability—reflect a pattern of architectural greenwashing under the guise of “responsive design.”

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Does your rental include an eco mattress made from bamboo? Little things can add up to be meaningful for renters

Sustainability is a smart revenue strategy. Renters want green features where they live, and they’re willing to pay a premium. Some people won’t rent from an apartment building unless they have at least some green practices in place, like LED lights, low-flow plumbing, and smart thermostats.

That’s great news for landlords who are willing to add sustainability to their rental properties’ features. Practical green amenities equal higher rents, faster lease signings, and happier, long-term tenants. For landlords in major cities, it gives them an edge on the competition. For example, Green Residential – a Houston property management company – helps their clients add eco-friendly amenities to their rentals so they rent faster and to higher quality tenants.

If you’re a landlord looking for ways to go green, here are the top five features to prioritize.

Plug-and-play appliances

Swapping out old lightbulbs, washers, and refrigerators for efficient models is the cheapest way to reduce your tenants’ bills. This makes premium rent a lot easier to charge. Lighting alone tends to be around 15% of a home’s electricity use, and just by using LEDs, households save around $225 per year.

A smart thermostat by Nest

ENERGY STAR appliances use around 25% less energy, and washers use 33% less water, which makes them a marketable upgrade for tenants. Where thermostats are concerned, tenants can save a lot of money on their heating and cooling costs just by having a programmable thermostat. These appliances are low-friction upgrades with tangible cost savings that will make your property more attractive.

Heat pumps

Home heating and insulation. Sustainability is really just about pipes and pumps

Heat pumps are quickly becoming the new default for energy efficient, electric comfort. They can cut electricity use for heating by up to 75% compared to heat generated by electric resistance. They’re up to 4.5 times more efficient than ENERGY STAR gas furnaces.

Heat pumps can heat and cool a space, they make excellent dehumidifiers in summer, and work well with ductless installs in older buildings. When prospects get to enjoy comfort and lower bills, charging premium rent is justified.

If you haven’t already switched over to all-electric heat pumps from combustion like gas, it’s worth considering before your hand is forced. States and cities are quickly passing laws that make combustion harder to maintain.

EV chargers

For tenants who own an electric vehicle, having an onsite EV charging station is a big draw. In fact, in some areas, it’s becoming an expectation rather than a convenient amenity. In California, starting in 2026, some landlords will be legally required to install EV charging stations in most new overnight parking spots.

A Tesla Powerwall can stabilize the grid and keep your home running during a blackout

It’s not easy to find a place to charge an electric vehicle, and having an onsite EV charger will sweeten the deal and get you higher rent. In fact, according to a Multifamily Executive survey 58% of renters planning to buy an EV in the next five years said they’d pay more rent for onsite charging.

EV-friendly rental listings are still pretty rare, so if you have chargers you’ll stand out in search filters and shorten the time it takes to get leases signed.

Drought-resistant landscaping

Water is easy to waste, and nothing uses more water than having to maintain a front or backyard full of plants. And you can’t just let them die – that would look awful. The solution is for landlords to install drought-resistant landscaping and smart irrigation controllers for plants that require regular watering.

The Treetoscope sensor collects information about water and soil nutrients to turn on irrigation systems at the right time

A smart irrigation system can reduce water usage by up to 40% and avoid the problem of watering the sidewalk. According to some reports, this translates to saving around 15,000 gallons of water per year per home.

A healthy air package (not just an HVAC system)

Tenants don’t want literal headaches from their homes. But the average American spends 90% of the time indoors, where pollutant levels are 2-5 times outdoor levels. Upgrading your property to MERV-13 filtration, adding balanced ventilation, and using low-VOC paints and flooring is a simple way to support tenant health while justifying premium rent.

Lab tests show MERV-13 filtration can capture around 90% of PM2.5 contaminants and reduce cooking and wildfire particles. This is especially important in areas where air pollution and forest fire smoke are common.

Rooftop solar

A step-by-step guide to implementing a sustainable Computerized Maintenance Management System (CMMS) for maintenance managers. Learn how smart asset tracking and preventive maintenance powered by clean-tech tools can reduce downtime, cut costs, and support your organization’s sustainability goals.

Rooftop solar power can be a leasing magnet. On the right roof, a solar system can offset a meaningful chunk of electric usage to lower utility bills significantly. For tenants who prioritize green amenities, solar is at the top of the list of features they’ll pay a premium for.

Add eco-friendly features renters value

When you “go green,” you’re actually building pricing power. By offering tenants amenities and appliances that save money while providing comfort, you’re delivering the kind of value tenants won’t hesitate to pay more for. That means shorter vacancies, faster lease signings, and higher profits.

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